Data Council

Data at Marfeel: Addressing Complexity at Scale with the Latest Technologies

Data Council Barcelona 2019

Every ad impression you get served undergoes a complicated process of rules.

Deep optimization strategies determine that this is the ad that is most relevant to you, at this time, and on this website.

At Marfeel, we optimize over 4 billion of these ad impressions, every month. Massive amounts of data are generated as a result.

At this scale, the use of typical analytics tools isn't economically viable. Hence we transcended the traditional infrastructure and created something new.

As the Head of Data, building both the infrastructure and the team at Typeform and now Marfeel, I'll share how we bypassed the traditional approach to build a new solution that can cope with data complexities of this scale.

From this talk, you'll learn how to use technology to create a unique and specific BI infrastructure that gives Data Accessibility across an entire organization, at any scale.

Data Council (https://www.datacouncil.ai/) is a community and conference series that provides data professionals with the learning and networking opportunities they need to grow their careers. Make sure to subscribe to our channel for more videos, including DC_THURS, our series of live online interviews with leading data professionals from top open source projects and startups.