Services
"Alessandro scaled Preply's data function and brought it to maturity. His contribution was vital to the company's success, and I would definitely recommend working with him." — Kirill Bigai, CEO & Founder
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DATA CULTURE
Deploy the right infrastructure. Leverage it to achieve Data Reliability and Governance.
Build solid KPI Frameworks, Analytics, Models, Data Products. Make them available your organization to ultimately foster a culture of data-driven decision making.
TEAM'S ORG, HIRING & MENTORING
Hire the right mix of talent and cultural fit. Make them motivated and empowered. Watch them grow into a spectacular team and drive a data culture across your org.STRATEGIC CONTRIBUTION
Find your company's next levers of growth by exploring opportunities across the Customer Journey. From Measurement, Attribution & Segmentation to Engagement, Monetization, Predictive Models, Personalization & AI.
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PROSPECTS EVALUATION
Receive an impartial, professional assessment on your prospects' data literacy and maturitySUPPORT TO DUE DILIGENCE
Ensure your investment decision is backed up by solid numbers and an accurate picture of the company's reality.CONSULTING FOR PORTFOLIO COMPANIES
Maximise your investments' outlook by backing them up with a solid data strategy and highly effective teams
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Data Culture
Data Strategy
Hiring & Leadership
Six Successful
Scale-up Cycles
Why work with me?
A track record of building effective data teams and infrastructures
to address tech companies' needs and make them data-driven
A Proven
Operating System
A fail-proof methodology
The fruit of years of multiple iterations and continuous improvement. Guaranteed to prevent the common pitfalls observed across hundreds of tech startups and scaleups worldwide.
20 Years
Experience
Gained across multiple industries and contexts
Providing the security that my OS will translate successfully to any new situation, even if unprecedented.
Rapid Value
Creation
An iterative approach that reduces the time to value to a matter of weeks
while creating a solid, scalable foundation for many years to come.
Case Studies
Case Study I: Typeform
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Problem
The typical challenges of a Series A Tech Company
Lack of data governance, accessibility, expertise, and business insights.
The team was flying blind and felt unable to identify new levers of growth. -
Solution
I was hired as the first data person
Built a Datawarehouse
Deployed Self-Service Analytics
Recruited a team of 20+ professionals
Hired and trained Senior Management
Defined a KPI framework
Introduced an Analytics Framework
Enabled Experimentation -
Outcomes
1. Produced a Unified Customer View
Built upon a continuous stream of customer and product insights, proactively produced by the Data Team2. Gained Clarity on the Drivers of Retention
Uncovered the multiple realities of retention, resolved the underlying complexity, segmented the base into customer personas, and identified their Jobs To Be Done.3. Unlocked the next phase of growth
By refocusing the acquisition strategy towards more valuable segments, we unlocked the next phase of growth, and gave reassurance to the investors that the company did not have a retention problem.
Case Study II: Preply
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Problem
The typical challenges of a Series B Tech Company
Growth decelerating after the pandemic
Leaders did not trust the data
No Self-Service Analytics and Data Science platform
A good team that lacked structure and seniority -
Solution
Scaled the team to 40 members including Sr Management
Established the company KPIs and WBR/MBR
Revamped the Tech Stack
Deployed Self-Service Analytics
Deployed a Data Science Platform - Introduced an Analytics Framework - Incorporated B2B into the Data Model
Built multiple customer-facing data products -
Outcomes
1. Enabled the next phase of growth
Increased Retention, ARPU & LTV by managing the transition to a Subscription-based business model and promoting the switch to a new definition of customer.
2. Improved Unit Economics
Thanks to the higher LTV and multiple optimizations in CAC fueled by finer Marketing Measurement, Attribution, and Bidding, we overcame the plateau and restarted growing.
3. Improved B2B customers utilization
Integrated CRM data, built a KPI Framework, and built a customer-facing data product to give the clients visibility on the product utilization across their business. Boosting renewals and, ultimately, retention and revenue.
Consultant & Advisor to VCs
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Prospects Evalution
Receive an impartial, professional assessment on your prospects' data literacy and maturity
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Support to Due Diligence
Ensure your investment decision is backed up by solid numbers and an accurate picture of the company's reality.
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Consulting for Portfolio Companies
Maximise your investments' outlook by backing them up with a solid data strategy and highly effective teams
Keynotes & Workshops
Keynote Speaker
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An Exemplary Speech/Conference/Topic
Your role in this project
Describe this project: What were the main objectives, who was the client and/or who did you work with on the project, what were your specific roles and approach that demonstrate how you work and the unique value you bring in this area? Who ultimately benefitted, and what results did your involvement help bring about? Provide links to the client, project, and press if you can.
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An Exemplary Speech/Conference/Topic
Your role in this project
Describe this project: What were the main objectives, who was the client and/or who did you work with on the project, what were your specific roles and approach that demonstrate how you work and the unique value you bring in this area? Who ultimately benefitted, and what results did your involvement help bring about? Provide links to the client, project, and press if you can.
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An Exemplary Speech/Conference/Topic
Your role in this project
Describe this project: What were the main objectives, who was the client and/or who did you work with on the project, what were your specific roles and approach that demonstrate how you work and the unique value you bring in this area? Who ultimately benefitted, and what results did your involvement help bring about? Provide links to the client, project, and press if you can.
